Hi there! I am Erik, a mixed methods User Experience Researcher.
Highlights
Using machine learning to predict client churn
A systematic approach to measuring user engagement
Experience
-
Senior User Experience Researcher
illumin | Present - 2024Led multi-phase user research initiatives, increasing efficiency of workflows by 40%, significantly reducing friction through optimized workflows and improved information architecture.
Created random forest and GRU machine learning models to analyze internal data to establish a time corrected churn probability score based on client archetypes.
Collaborated with cross functional teams to analyze internal data, launch surveys and interview clients to develop user personas to establish ideal customer profiles.
-
User Experience Researcher
Repas WeCook | 2024 - 2023Led multi-phase user research initiatives, to establish best practices prior to the launch of the model application.
Analyzed internal data, launched surveys and interviewed clients to develop user personas to establish ideal customer profiles.
-
User Experience Researcher
Talent.com | 2023 - 2021Led multi-phase user research initiatives, across 6 simultaneous projects in both mobile and desktop application to understand user needs and increase engagement.
Conducted usability testing on both mobile and desktop applications.
Collaborated with cross functional teams to analyze internal data, launch surveys and interview clients to develop user personas to establish ideal customer profiles.
-
Qualitative Researcher | Research Associate
Alberta Health Services | 2022 - 2020Collaborated with Indigenous communities and healthcare professionals to understand the influences of community and culture on suicide prevention in at risk populations.
Conducted moderated focus groups, qualitative analysis and reporting to government agencies and stakeholders
Developed on going strategy to ensure proper communication channels and frameworks to address complex issues in at risk populations.
-
Senior User Experience Researcher
illumin | Present - 2024Led multi-phase user research initiatives, increasing efficiency of workflows by 40%, significantly reducing friction through optimized workflows and improved information architecture.
Created random forest and GRU machine learning models to analyze internal data to establish a time corrected churn probability score based on client archetypes.
Collaborated with cross functional teams to analyze internal data, launch surveys and interview clients to develop user personas to establish ideal customer profiles.
-
User Experience Researcher
Repas WeCook | 2024 - 2023Led multi-phase user research initiatives, to establish best practices prior to the launch of the model application.
Analyzed internal data, launched surveys and interviewed clients to develop user personas to establish ideal customer profiles.
-
User Experience Researcher
Talent.com | 2023 - 2021Led multi-phase user research initiatives, across 6 simultaneous projects in both mobile and desktop application to understand user needs and increase engagement.
Conducted usability testing on both mobile and desktop applications.
Collaborated with cross functional teams to analyze internal data, launch surveys and interview clients to develop user personas to establish ideal customer profiles.
-
Qualitative Researcher | Research Associate
Alberta Health Services | 2022 - 2020Collaborated with Indigenous communities and healthcare professionals to understand the influences of community and culture on suicide prevention in at risk populations.
Conducted moderated focus groups, qualitative analysis and reporting to government agencies and stakeholders
Developed on going strategy to ensure proper communication channels and frameworks to address complex issues in at risk populations.
Projects
User Experience Research
Academic Research
Healthcare Research
More about me
Coming from a background in behavioural neuroscience, I am dedicated to understanding the principles that drive human behaviour, and furthermore, how human behaviour can be influenced by design practices.
With both qualitative and quantitative methodologies in my research tool kit, I am equipped to promote empathetic and data driven decisions, encompassing a truly user centric experience.
